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Netflix approves The Verge it will begin removing long-term subscribers from Apple iTunes billing plans and instead require them to pay Netflix directly using a credit or debit card. early today Streamable informed Netflix has begun telling customers in “some territories,” but Netflix rep Momo Zhao confirms to us that all “basic plan members using the iTunes payment method” must sign up directly.

It was a good run for anyone who signed up before Netflix stopped accepting subscriptions through Apple’s payment system. One person has been shown today He said they’ve kept the old $9.99 price for the streaming service on X for years.

Unfortunately, if you’re like this person, you now have to join the rest of us or accept a price increase of over $5 for the same plan you’ve been on for years, or pay $3 less than what’s available. and let the ads wash over you. Or you could take the time to consider your relationship with streaming services that are always getting more expensive.

The change marks the end of a long saga — while Apple added in-app subscription options to iPhones in 2010, Netflix didn’t add them to its iOS app until 2015 because it was opposed to Apple’s 30 percent discount. In late 2018, Netflix decided it didn’t want to pay Apple at all, ditched in-app subscriptions entirely, and never looked back.