Looking for a big 77″ OLED TV for current-gen console gaming and on a budget? Those two conditions might sound mutually exclusive (and they usually are), but this Cyber Monday deal is as close as you can get. Amazon for Cyber Monday reduced the price to 77″. LG B3 4K OLED Smart TV for $1,796.99. This is the cheapest 77-inch OLED TV for Cyber Monday and the only 77-inch OLED TV we’ve seen that costs under $2K. Considering the B3 is a new 2023 model and even supports 4K @ 120Hz gaming over HDMI 2.1, this is an especially good deal.
Cyber Monday Deal: 77″ LG B3 4K OLED Smart TV for $1,797
The LG B3 offers better value than the C3 for both games and movies. The B3 excels at displaying 4K HDR movies and TV shows in the best possible picture quality. That’s because the B3 is a true OLED TV with over 8 million self-illuminating pixels that turn on and off individually for perfect blacks and incredible colors. It also supports Dolby Vision, HDR10 and HLG, as well as Dolby Atmos for positional sound imaging.
OLED technology aside, the LG B3 has all the features you’d want in a gaming TV. It has a true 120Hz panel and two HDMI 2.1 ports for running 4K at 120Hz on a PS5, Xbox Series X or RTX 40 series powered PC. It has a blazing fast 0.1ms response time and supports variable refresh rate (VRR) including G-SYNC and automatic low latency mode (ALLM).
Currently the price of the 65″ LG C3 model $1,596.99 at Amazon. That extra $300 gets you a newer processor, a few more HDMI 2.1 ports, and a brighter screen. Is it better TV? Sure, but is it worth the price premium? We don’t think so. If you’re absolutely sure you want to get the C3, we suggest waiting until Black Friday. If you’re not married to the C3, the LG B3 is still one of the best TVs out there, and if it was between this TV and another non-OLED TV in the same price bracket, at least to us, it would be obvious.
Looking for more Cyber Monday deals like this one? check it out The best Cyber Monday deals of 2023.