Apple Inc is abandoning plans to ramp up production of new iPhones this year after expected demand growth failed to materialize, people familiar with the matter said.

The Cupertino, California-based electronics maker has told suppliers to pull back on efforts to increase assembly of the iPhone 14 product family by 6 million units in the second half of this year, the people said on condition of anonymity. plans are not open. Instead, the company will aim to produce 90 million phones for the period, roughly the same as last year and on the line With Apple’s original forecast this summer, people said.