Apple’s appliances last longer, so customers don’t buy as often.
And like Bloomberg News informed On Sunday (June 30), that could make the tech giant’s artificial intelligence (AI) efforts even more important.
To be clear, the report says that Apple is working to make its products more durable and that devices that are 7 years old can still run current operating systems. However, the report claims that with declining sales, Apple will become a less reliable source of growth.
Bloomberg’s Mark Gurman said the company could change things as it has “a growing opportunity to engage customers with software and artificial intelligence.”
When Apple unveils the iPhone 16 this fall, it won’t have many hardware changes, but if customers want a new phone, they’ll have to buy a new phone. Apple Intelligence offers. This could prompt Mac and iPad users to upgrade as well, he said.
The report notes that the slower pace of hardware upgrades also means Apple is becoming more dependent on service fees and subscriptions to fuel sales.
The news comes as Apple seeks partnerships to expand its AI capabilities. Last week there were reports that the company was in talks Meta A thought about partnership, Apple was eventually rejected. Like other companies dealing with generative artificial intelligence products, Meta was looking to tap into Apple’s massive distribution network.
Meanwhile, PYMNTS wrote earlier this month how Apple’s new AI endeavors “could be revolutionized.” consumers interact devices and, most importantly, how they shop.”
The report notes that if Apple gets its way, consumers’ iPhones will know their shopping preferences and predict their next purchases. Apple Intelligence will be able to examine their browsing history, purchasing patterns and social media activity.
Experts say that the company also wants to change the way businesses interact with customers. With OpenAI’s ChatGPT integrationApple products will soon be able to handle customer inquiries, process orders and even make product recommendations.
“As consumers become accustomed to handling more tasks with AI, their reliance on AI for day-to-day activities and decision-making will increase. This can shift consumer expectations towards more automated and intuitive services.” Yi Fangassociate professor of computer science and engineering and associate director of AI at Santa Clara University’s School of Engineering, told PYMNTS.
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