News: Priyasha Saluja, the visionary behind Cinnamon Kitchen, has risen to internet stardom thanks to her incredible voice. Overcoming the challenges of fighting PCOS, Priyasha’s journey of success is truly inspiring. Her amazing voice on Shark Tank season three caught the attention of the Sharks and resulted in two offers. In the end, she chose to accept an offer from Sharq Aman Gupta, rejecting the offer of collaboration from Vaineeta and Sharq Anupam Mittal.
The birth of the cinnamon kitchen
Driven by her desire to find healthy options, Priyasha embarked on a journey to establish Cinnamon Kitchen, where her focus is on making delicious and nutritious meals. With a meticulous approach, she devoted herself to the study of various food ingredients, honing her skills in both baking and cooking. Interestingly, the launch of Cinnamon Kitchen was not an immediate realization for Priyasha. She studied Commerce at Delhi Public School and Management Studies (BMS) at Keshav Mahavidyalaya (BMS). Excelling in both academics and extracurricular activities, she completed the Negotiation and Negotiation Program at the London School of Economics and Political Science (LSE).
Love for healthy solutions
Priyasha Saluja from Delhi, India is an active and passionate young woman on a mission to find healthy solutions to her health challenges. At just 13 years old, she had to say goodbye to her favorite foods as she struggled with PCOS. Cooking and trying new recipes were her favorite childhood pastimes, but the onset of PCOS forced her to give up these activities to reduce her symptoms. Despite economic hardships, Priyasha is steadfast in her determination to find alternative options for her favorite foods.
Background in business
Coming from a business-oriented background, Priyasha has consistently focused on financial transactions throughout her career. She majored in finance, accounting and financial modeling at the Bombay Stock Exchange and honed her skills through a digital marketing course at UpGrad. At the age of 28, Born around 1996, Priyasha Saluja graduated in 2016 with an impressive credit score of 838, as revealed in the show.
Priyasha, who started her career in the marketing department of Asian Paints, further honed her skills during a 3-month internship at PwC. Subsequently, she ventured into the field of social media as a professional at Denttsu Aegis Network. But, driven by her childhood passion, Priyasha took the bold step to open Cinnamon Kitchen. Here she is engaged in experimenting with recipes, replacing unhealthy ingredients with more nutritious options. These substitutes are not only suitable for people with type I or type II diabetes, but also provide a better taste experience without compromising the taste. Baked goods and bakery items from Cinnamon Kitchen have gained huge popularity.
Success and expansion.
As of September 2019, Priyasha has received an investment of Rs 50,000, which has seen a significant growth in sales from Rs. 1,40,000 in the first year to a staggering Rs. 6 million this year. Looking ahead to financial years 2023 and 2024, projected sales are expected to reach Rs. 1.3 crore.
During her appearance on Shark Tank, concerns about packaging and labeling were raised by Anupam and Vineetha. Responding to Shark’s Namitha Thapar’s question about scale, Priyasha revealed her plans to introduce systems like Blinkit to new cities, including Bangalore and Mumbai. She emphasized her strategic expansion through agreements signed with airports.
An inspiration to others.
To conclude, Priyasha Saluja’s role as the founder of Cinnamon Kitchen is truly extraordinary. Overcoming personal health challenges, she combined her love of cooking with a steadfast commitment to healthy options to create a thriving business. Her narrative stands as a beacon of encouragement for entrepreneurs and those who seek to positively impact the lives of others through their entrepreneurship.
Questions to be asked
Q: What made the Sharks interested in Priyasha Saluja’s pitch on Shark Tank?
A: The sharks on Shark Tank were drawn to Priyasha’s creative pitch and the amazing story of her journey to success, which led to two offers for her business, Cinnamon Kitchen.
Q: How has Cinnamon Kitchen progressed since its inception?
A: Cinnamon Kitchen experienced a huge increase in sales from Rs. 1,40,000 in the year of graduation with a staggering Rs. 6 million this year. Forecasts for 2023 and 2024 expect sales of Rs 1.3 crore.
Q: What strategies does Priyasha Saluja have for expanding and expanding Cinnamon Kitchen?
A: Priyasha aims to implement systems like Blinkit in new cities like Bangalore and Mumbai. It has also forged agreements with airports as part of its strategic expansion plan.