At a special launch event in New York, Williams unveiled a tour of their cars for the upcoming F1 season.
Following Livey’s announcement from McLaren and Haas, it was Groove Apparel’s turn to present their color scheme for next year with an evolutionary blue design that, according to the team, “connects Williams’ mission to bring back the championship-winning heritage.” to the front of the grid”.
Gallery: Every angle of the Williams livery for the 2024 F1 campaign
Williams also took the opportunity to announce a new multi-year headline partnership with Komatsu, a leading manufacturer of construction, mining, forestry and industrial heavy equipment.
The two sides previously had a successful partnership in the 1980s and 1990s, with Williams winning numerous races and championships, including supplying gearbox parts for the 1996 and 1997 cars.
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Bringing in James Vowles as team principal at the start of last year to spark a new era of success, the operation enjoyed a move up from the F1 constructors’ standings to seventh in 2023. Their points.
Albon will continue in the squad for a third successive campaign in 2024, with Logan Sarraj retained after his rookie tenure.
Read more: Williams adds two more youngsters to driver academy for 2024 season
Taking place at PUMA’s flagship store on Fifth Avenue, Vowles said, “It’s a huge milestone to introduce 2024 Life in a visible location in New York City.”
“Since joining Williams Racing a year ago, I have seen this team come together to overcome many challenges and finish seventh in the Constructors’ Championship, which means a lot to everyone involved. We have shown the world that we are building a foundation to move forward.
We continue to strengthen the team both on and off the track by improving our infrastructure, investing in our people and attracting great new partners like Komatsu.
“Obviously, we still have a long way to go on this journey together but I know our fans, partners and everyone at Grove HQ are pushing as one to create a new story for this fantastic team.
Read more: Williams driver ponders F1 future, insists Albon ‘ready to fight for championship’
“It will take time, but everyone’s support is critical to our success in the coming years. I look forward to seeing what this season holds for us.”
The full FW46 will be launched on February 20 with a promotional shoot day in Bahrain ahead of the official pre-season test, which will begin on February 21 at the same Sakhir venue.
Alex Albon commented on the upcoming 2024 season