A week after Nvidia moved on some of the highest graphics card pricesIntel came out with crazy news: The price for 2023 graphics cards a little closer to the ground.

On Tuesday, Intel CEO Pat Gelsinger took the main stage the latest Intel Innovation event to confirm the starting price and release date of the upcoming Arc A770 GPU: $329 on October 12th.

That price is significantly lower than last week’s high-end Nvidia GPU prices, but it’s meant to more closely align with AMD and Nvidia’s existing GPUs in the $300 range. Most notably, Intel claims it will match or even surpass the A770, the company’s highest-end product from its first wave of graphics cards. Nvidia RTX 3060 Tiit debuted last year at $399 and continues to remain at that price point in most markets.

While we haven’t personally tested a pair of Intel’s 700-series GPUs yet, their tape tale is comparable to 4,096 shading units (compared to the 3060 Ti’s 4,864 CUDA cores), 16GB of GDDR6 RAM (compared to the Ti’s 8GB). points to capable devices. GDDR6) and a clock speed of 2.1 GHz (compared to the 3060 Ti’s 1.67 GHz). So far, preliminary comments from Intel to Ars Technica point to higher performance in modern games running DirectX 12, and even improved ray tracing performance in existing DX12 RT games thanks to a few careful hardware features to make this performance efficient. However, Intel also suggested to Ars that in the short term, 3D software running on older APIs will suffer from a mix of early Intel GPU drivers and minimal performance optimization.

Intel has yet to announce pricing or a release window for its other 700-series GPU, the Arc A750. So far, the company has suggested that this GPU, which has lower specs across the platform but is otherwise capable of reaching the A770 compare directly to Nvidia RTX 3060 (not Ti).

Before announcing the 770’s price and release date, Gelsinger pointed to a “performance segment GPU pricing” chart that featured Nvidia’s mid-range GPU after the GTX 650 Ti. Gelsinger said, pointing to the current costs of the RTX 3060 and 3060 Ti models in nature, “We are communicating and hearing complaints with gamers about the high prices.” “You should be disappointed because you’re missing out as a gaming community. And today we’re fixing that.”

Gelsinger’s presentation included numerous statements that “Moore’s Law is not dead.” A comment last week by Nvidia CEO Jensen Huang in light of his company’s RTX 4090 and RTX 4080 announcements. “Moore’s Law: Alive and Well,” Gelsinger even said, standing in front of a slide about the full manufacturing pipeline of the various chips. He added, “We will continue to be stewards of Moore’s Law.”