A white Xbox Series X has been spotted in a new Logitech ad, but it’s unclear if this is an official colorway.

Console, noted by VGCappears in the background of the ad for Astro A30 wireless headset but not promoted anywhere else.

The scene itself depicts several consoles and peripherals lined up on shelves… but it’s unclear if this is an actual, upcoming version of the console or just a custom version made for this ad.

The white Xbox Series X from the Logitech ad appears to the right of the model.  (Image credit: Logitech)

The white Xbox Series X from the Logitech ad appears to the right of the model. (Image credit: Logitech)

Apart from special editions like Halo Infinite Xbox Series X, the Series X has only been available in black since it launched in November 2020.

However, the white (or two-tone) styling of the recently released Xbox Elite Series 2 Core controller could hint that a white Xbox is on the way… or it just appears whether you’re playing on an Xbox Series X or S. The appearance of the white console in the new Logitech ad is interesting.

We’ve reached out to Microsoft for more information.

Along with the Xbox Series X|S September update, a new Xbox Elite Series 2 Core edition was introduced, adding new functionality for this controller. You can now change the color of the Xbox logo, as well as change the hue and saturation.

Elsewhere, Logitech’s Steam Deck competitor, the Logitech G Cloud Gaming Handheld, will be available this October for just $349.

The G Cloud Gaming Handheld runs Android 11 and comes with the Google Play Store pre-installed. Marketed as the first dedicated cloud gaming handheld, the console is capable of using Xbox Cloud Gaming and GeForce Now, and can also install additional apps via the Google Play Store, including remote gaming and video streaming apps.

Want to read more about Xbox Series X|S? Check out the new Xbox September Update and details on its new noise cancellation feature.

Ryan Leston is an entertainment journalist and film critic for IGN. You can follow it Twitter.

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