Roche’s Genentech is once again tackling disparities in multiple sclerosis, this time with a focus on the black community. The “MS Visibility” effort, launched in 2021, is now ramping up its awareness campaign with a new campaign featuring videos featuring conversations between black women and health care professionals.
“Black women living with or connected to MS are incredibly inspiring and talking honestly about their experiences and the unique barriers their communities face,” said Jennifer Kim, Genentech’s head of marketing neuroimmunology.
Continue reading for free subscription endpoints
Quickly open this story and join the 157,700+ biopharma pros reading Endpoints every day – and it’s free.