Nike said late Friday it had cut ties with NBA star Kyrie Irving, the latest fallout after the basketball player shared an anti-Semitic video on social media and refused to apologize or deny anti-Semitism for days.

“We believe that hate speech has no place at Nike and we condemn any form of anti-Semitism,” the company said in a statement. “To that end, we have decided that our relationship with Kyrie Irving will be effective immediately and we will no longer be launching the Kyrie 8.” The Kyrie 8 shoe is set to release this month, according to industry publications.

“We are deeply saddened and saddened by the situation and the impact it has on everyone,” Nike said.

Nike’s rebuke comes a day later. The Brooklyn Nets suspended Irving “Currently ineligible to affiliate” for at least five games without pay after being dealt with the organization. Anti-Semitic film on social media titled “From Hebrews to Negroes: Awaken Black America.” The Nets said Irving will be suspended “until he completes a series of corrective measures that address the harmful impact of his conduct.”

“We were shocked today when Kyrie, given the opportunity during the media session, to say unequivocally that he was not anti-Semitic or that there was no specific hateful content in the film,” Irving said in a statement Thursday after the news appearance, the Nets said. Conference. “It wasn’t the first time he’d had a chance to express it—but he failed—”

Jonathan Greenblatt, CEO of the Anti-Defamation League, described the news conference as a “battle” and said the ADL would not.In good conscience” Accept the $500,000 Irving agreed to donate to anti-hate causes the day before.

Irving lived for days seeking an acknowledgment or apology for his anti-Semitism. Before writing on Instagram Late Thursday, he posted a documentary that “contains some false anti-Semitic statements, narratives, and language offensive to the Jewish race/religion.”

He said he took “full responsibility and accountability for my actions,” adding, “To all the Jewish families and communities who were hurt and hurt by my writing, I am deeply sorry for causing you pain, and I apologize.” He said, “Instead of focusing on the healing process of my Jewish brothers and sisters who were hurt by the hate speech in the documentary, he reacted because he was unfairly labeled as anti-Semitic.”

Irving has a history of controversy. He spoke openly about it. Refuse To get a Corona virus Vaccination and the New York City Vaccination Mandatory. Tiff led the nets Firing Irving Last season for more than two months. Irving said at the time that it was “not about politics” but about “my life and my choices.”

Nets, He got off to a slow start, marred by Irving’s controversial behavior This season, soon They parted ways with coach Steve Nash..

Irving’s suspension by the Nets and falling out with Nike come on the back. Adidas cut ties with YeAfter the artist, formerly known as Kanye West, repeatedly made anti-Semitic comments on social media. Experts have warned Increasingly bold anti-Semitism At a time when harassment, vandalism and violence against Jews has reached its highest level in decades.

Ben Golliver contributed to this report.

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