Optics and imaging giant Nikon will stop making new single-lens reflex cameras, once the technological backbone of professional photography. according to news Nikkei.
The death of SLR cameras has been a long time coming, as mirrorless alternatives have increased in image quality, allowing consumers to use lighter and smaller products.
according to NikkeiNikon will continue to manufacture and distribute existing SLR models, but will focus development of new models entirely on mirrorless. Nikkei notes that Nikon’s SLR cameras “have been widely used by professional operators for over 60 years and are synonymous with the Japanese company.”
One press releaseNikon neither confirmed nor denied the news, but noted that the article was “speculation and Nikon has made no comment on the matter,” noting that “Nikon continues to manufacture, sell and service digital SLRs.”
Last month, Nikon announced that it was discontinuing two more affordable DSLRs, the D3500 and D5600. he said he wanted Focusing more on “mid-range and high-end cameras and lenses aimed at professional and amateur photographers” while boosting products for younger users, who are “video-centric.” According to information, last year NikkeiNikon sold over 400,000 SLR cameras.
Along with the rise of mirrorless technology, SLR cameras are also competing with smartphone technology, which has been shrinking the camera market for decades.
Canon, the leader in the SLR camera market, has been making similar pushback from the technology and last year announced the EOS-1D X Mark III. its latest flagship DSLR camera. Canon’s CEO said at the time that “market needs are rapidly moving towards mirrorless cameras. So we’re moving people in that direction as we go,” but suggested the company will continue to make some intro- and mid-range DSLR cameras in the future.
Update Tuesday, July 12, 7:06 a.m. ET: The story has been updated with Nikon’s press release.