Refresh [Wed 1st Feb, 2023 03:45 GMT]: The Entertainment Software Association (ESA) has now released a statement in response IGN story – saying he’s committed to E3. This is exactly what it is:
As you can see, IGN published an article about E3 last night. While we can’t comment on the specific claims in the article, we wanted to share our commitment to moving forward with E3.
E3 has a rich history in our industry, and we’re always excited to hear the passion for the show and what it means to different people. Reviving the exhibition after a three-year hiatus and a global pandemic was always going to have its challenges, so we searched extensively (in consultation with ESA member companies) to identify the best partner to produce E3. By choosing ReedPOP as our partner, we were able to tap into their rich history of hosting popular industry events like PAX and broader consumer shows like Comic Con.
They’ve made strong progress in reshaping the event and received great support from industry companies of all sizes who are not only thinking about E3 2023, but how E3 fits into their marketing plans for 2024 and beyond.
It is important to note that even as the show evolves and adapts, it will not affect the core of ESA’s business for its member companies. Our priority is to advocate for your policy interests at the state and federal level.
We’ll share E3 news and developments as they become available. In the meantime, feel free to contact me if you have any questions. Thank you for your continued support.
Original article [Tue 31st Jan, 2023 00:45 GMT]: E3 is returning as a physical event for the first time in four years in 2023, and while it’s expected to be a return to form for one of the biggest showcases on the gaming calendar, it looks like it could be without the major players.
According to an “exclusive” by IGN, the gaming media outlet has been told by “multiple sources” that Nintendo, Sony and Xbox will not be joining the E3 2023 fun and will also not be “attending” the show. floor at the Los Angeles Convention Center.
As the report notes, it’s no surprise that Nintendo won’t be holding a showcase at the event, as the Japanese company traditionally maintains a booth at E3 year after year.
The article mentions how PlayStation pulled out of the event in 2019 due to “reported differences” with the ESA and Xbox, and has already announced its summer showcase this year and will not have a booth at this year’s event.
In a statement last September, ReedPop said it was ready to “reunite the industry” with its annual gaming event. Full dclosedness: Nintendo Life and its Hookshot Media sister sites partnered with ReedPop.
ReedPop released a statement to IGN regarding its report, suggesting that talks are ongoing with “many of the biggest companies in the industry”:
E3 is such a landmark event for the gaming industry, and being entrusted with such an important cultural touchstone is not a responsibility that ReedPop takes lightly. Since ReedPop was contracted to launch E3 six months ago, we’ve worked diligently with ESA members based on their feedback to create a new kind of E3 that supports their goals and needs.
This process took time due to the large number of stakeholders making suggestions, although we appreciate being able to be more transparent about the questions whose answers we have yet to finalize. We continue to work tirelessly to create a show that brings the global gaming industry together. We believe we have created a new format for the event that serves the needs of both the industry and its fans, and we are committed to building and growing it in the years to come.
As we’ve spent much of 2022 fine-tuning how E3 2023 will shape up, we didn’t send a single contract to an exhibitor until earlier this month, reflecting feedback we’ve polled. We’ve received tremendous interest and verbal commitments from many of the industry’s biggest companies, and when we’re ready to announce exhibitors, we’re sure it will be a lineup that will make the trip to Los Angeles worth it. both industry and consumers.