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OpenAI is reportedly set to announce an AI-powered search product on Monday that could threaten Google’s dominance. That target date, provided Reuters The announcement by “two sources familiar with the matter” comes a day before the start of Google’s annual I/O conference, which is expected to focus on the search giant’s own AI model offerings such as Gemini and Gemma.

This new rumor follows previous reports from both Bloomberg and Information This shows that OpenAI is developing an artificial intelligence-based product that can search the web. according to BloombergOpenAI’s search feature will be built into its ChatGPT chatbot and include citations Information It states that OpenAI’s search service “may be powered in part by Bing.”

OpenAI previously attempted to allow ChatGPT to access live web data via ChatGPT plugins, which has since been retired in favor of GPTs. People quickly adopted ChatGPT for data collection tasks after its introduction in November 2022, but the chatbot — like all bots built on LLMs — has a poor reputation for providing accurate or up-to-date information.

Whether or not these new OpenAI rumors come to fruition next week, Google knows its dominance over the search industry is in jeopardy. “Life isn’t supposed to be ugly forever. If there is a clear and current market reality, we need to twitch faster, just as athletes twitch faster,” Google search chief Prabhakar Raghavan warned employees at the meeting. informed by CNBC last month.

“People come to us because they trust us,” Raghavan said. “They may have new gizmos that people love to play with, but they’re still coming to Google to verify what they see there because it’s a trusted source, and that’s becoming more critical in the age of generative AI.”

OpenAI is trying to bolster that confidence, sources said The Verge This week, the company is aggressively trying to poach Googlers to work on its search offering. OpenAI isn’t the only AI-based threat affecting Google — Perplexity, a $1 billion start-up founded by a former OpenAI researcher, said its own AI-based search product is gaining attention. 10 million monthly active users Back in January.

Google faces these challenges in addition to fighting the DOJ’s ongoing antitrust case over its dominance in search. If OpenAI does If you’re planning to get into the search game ahead of Google’s I/O event, then it’s probably doing so to send a message — and given that ChatGPT is (if not) one, Google better take it seriously. the) the fastest growing services the world has ever seen.