LOS ANGELES — Amazon Prime Video’s first regular-season game was a hit as the exclusive home of “Thursday Night Football.”
The Kansas City Chiefs’ 27-24 win over the Los Angeles Chargers on Thursday averaged 15.3 million viewers across all platforms, according to Nielsen and Amazon’s first-party metrics.
Prime Video vice president Jay Marin said in a memo to employees earlier this week that “our metrics show that viewership is exceeding our expectations.”
The game averaged 13.0 million using Nielsen ratings alone. That was a 47 percent increase from last year’s Week 2 game between Washington and the New York Giants, which averaged 8.84 million on NFL Network.
It was also the most-watched program on broadcast or cable, with CBS’ “Young Sheldon” second at 3.5 million.
Amazon told advertisers it estimates an average of 12.6 million viewers for the season, based on Nielsen numbers. The additional numbers from Amazon’s tracking come from the company’s ability to measure views on connected TVs, their apps, and people watching a specific feed on Twitch.
Amazon signed a three-year deal with Nielsen last month to track ratings. It’s the first time Nielsen has tracked and included ratings from a streaming service.
The game has registered the company’s Prime service subscriber number. Marin said during the game, Prime subscriptions surpassed Prime Day, Cyber Monday and Black Friday.
This is the first season of Prime Video’s 11-year deal to broadcast 15 Thursday night games.