07/17 Update below. This article was originally published on July 14

Apple leaks revealed that the iPhone 14 Pro models will receive numerous exclusive upgrades and higher price. But now a new report claims that the standard iPhone 14 models will also receive a price hike, although they will remain almost unchanged from their predecessors.

talking to SunDan Ives, head of the popular analyst group, Wedbush Securities, points to supply chain prices as the driving force behind the increase.

“We believe a $100 price increase is coming for the iPhone 14,” Ives said. “Prices are rising throughout the supply chain, and Cupertino needs to pass those costs on to the consumer in this release.”

If correct, the iPhone 14 lineup will be split as follows:

  • iPhone 14 – $899 (iPhone 13 $799)
  • iPhone 14 Max – $999 (iPhone 13 Mini $699)
  • iPhone 14 Pro – $1099 (iPhone 13 Pro $999)
  • iPhone 14 Pro Max – $1199 (iPhone 13 Pro Max $1099)

While that’s a $100 hit, especially for standard models with the same design, rear cameras, and chipset as the iPhone 13, the big financial bump comes with the lineup’s entry point jumping from $699 to $899. This nearly 30% increase is due to Apple discontinuing the 5.4-inch iPhone 13 Mini and the 6.7-inch iPhone 14 Max (also expected). It is called iPhone 14 Plus‘), pushing the iPhone 14 into the flagship position.

07/16 Update: now that the iPhone 14 series has started production, the leaks are not only accelerating, but also adding details we haven’t seen before. Trusted anonymous leaker ShrimpApplePro — the first leaker to reveal the new iPhone 14 Pro dual-hole redesign — is now has been published Detailed schematics for the flagship iPhone 14 Pro Max via Weibo.

The headline news is the schematics, which are again supported by a number of leaks that claim Apple will go beyond the notch, though it’s expected to be reserved for non-Pro models. That said, the more interesting information for me at this stage is the dimensions they discovered:

  • iPhone 14 Pro Max – 160.71 x 78.78 x 7.85 mm
  • iPhone 13 Pro Max – 160.8 x 78.1 x 7.65 mm

Although the differences are minor, they dispel one popular line of thought: Apple will use the same chassis for its iPhone 14 Pro models as its predecessors. Now, speculation about what these changes are will intensify.

My suspicion is new Exclusive 48-megapixel main camera for Pro models will be an important factor. But hopes that bigger batteries will drive the growth seem unlikely based on a end capacitance leakage. Leaking season is well and truly on.

07/17 Update: LeaksApplePro questioned Wedbush’s pricing claims. A leaker who has regularly provided iPhone pricing information in the past told me that the drive for Apple in 2022 is to widen the gap between the Pro and non-Pro iPhone 14 models, and pricing is one way the company will do that.

“The difference between iPhone 14 Max and iPhone 14 Pro is huge,” the leaker said. “Apple is really trying to save as much money as possible with the production of the iPhone 14, so I don’t think the company is planning the $100 increase that Wedbush is talking about”

While this is good news for buyers of the standard models, LeaksApplePro warns that Apple is trying to raise the prices of the iPhone 14 Pro. at least 100 dollars. $799, $899, $1,099, $1,199 are the prices Apple currently has for the iPhone 14, iPhone 14 Max/Plus, iPhone 14 Pro, and iPhone 14 Pro Max, according to the insider, but they’re not locked in:

“Apple could definitely change these prices, but it’s currently under review,” the leaker added.

This split makes a lot of sense. By removing the Mini, Apple is already raising the entry price of the iPhone 14 range from the $699 of the iPhone 13 series to $799; and by using most of the same parts for the iPhone 13 and standard iPhone 14 models, the company avoids huge new costs.

This opens the door for higher iPhone 14 Pro prices, greater hardware differentiation and increased sales potential. If the leaks are true, it would be a strategy that polarizes customers at a time of high global inflation. However, my guess is that there will still be queues around the block when these phones launch in late September/early October.

Such a cliff would cause a real shock. It would also be a tough sell. Historically, Apple has kept previous-generation iPhones available at lower prices after the introduction of their successors. If Apple does it again, it would be unwise to opt for the nearly identical iPhone 13 or even the iPhone 13 Mini (which could be as low as $599).

There is one famous industry counterpoint. That said, Apple will keep the iPhone 13 prices for the iPhone 14, and the absence of the iPhone 14 Mini will result in a $100 entry-level increase rather than the $200 gap discussed here. However, this does not take into account the increase in supply chain costs, so it may be overly optimistic.

So should you update? Throw away the rumors that iPhones will be on the move Lightning to USB-C In 2023, and I think it’s an upgrade year to forget unless you desperately need it. He said that, based on supplier deposit sizesit looks like another super round.


Follow Gordon Facebook

More at Forbes

MORE THAN FORBESNew iPad leak opens door to iPhone 15 USB-C Move

Leave a Reply

Your email address will not be published.