New England Patriots tight end Hunter Henry (85) celebrates a touchdown against the Cleveland Browns during the third quarter at First Energy Stadium, Oct. 16, 2022.
Scott Galvin | America Today Sports | Reuters
The National Football League is finalizing a deal for a subscription-only package of games called Sunday Ticket. Google YouTube TV, according to people familiar with the matter.
The league has been negotiating for months to acquire the rights to the package, long held by DirecTV, with the goal of reaching a deal with the streaming service to expand the NFL’s reach and partnerships.
The deal, however, does not include a stake in NFL Media, which includes linear cable channels NFL Network and RedZone that the league has been buying along with Sunday ticket rights, one of the people said. The sources asked not to be named because discussions are ongoing.
The Wall Street Journal He reported earlier on the current status of the talks. An NFL spokesman declined to comment and Google did not respond to requests for comment.
NFL Commissioner Rodger Goodell has previously said the NFL may decide to sell each of its properties separately as part of its Sunday Ticket sale.
Terms of the deal were still being hammered out Tuesday, the people said. DirecTV is paying $1.5 billion a year as of 2015. The NFL is looking for a Sunday ticket buyer willing to pay between $2 billion and $3 billion.
Goodale previously said the league aims to announce a Sunday Ticket rights deal by late fall. The Sunday Ticket Package is the NFL’s only set of media rights not renewed through 2030.
The agreement with YouTube TV comes after various media operators, including Amazon, Apple And Disney ESPN considers property rights.
The NFL was in close talks with Apple until recently, the people said. However, restrictions surrounding Sunday’s ticket have slowed negotiations with Apple in recent months, CNBC previously reported.
The league has been looking to expand its partnerships with media companies and become a bigger presence in streaming.