Former EA CEO and current Unity CEO John Riccitiello has apologized for calling game developers “the biggest idiots” who don’t focus on monetization early in the creative process.

Riccitiello shared his apology Twitter and clarified his comments about these giants called both “the most beautiful and pure, brilliant people” and “some of the biggest fools”.

“I want to talk about what I said in the interview and about my own thoughts follow his tweet” Riccitiello wrote. “I’ll start with an apology. My choice of words was rude. I’m sorry. I’m listening and I’ll do better.

“What I can do is maybe give more information about what I was thinking during the interview. What I would have said if I had been very careful.

“First — I have a lot of respect for game developers. The work they do is amazing. Creativity can be incredible, whether it’s on a AAA console, mobile, or an indie game made for millions of people to play. Or a creative project, a game made just for the joy of it.

“Secondly, one thing I’ve seen is that most game developers work incredibly hard and want people to play their games. To enjoy it. And for players to be deeply engaged when appropriate. For game developers I’ve worked the closest to there, I’ve often seen players love the game- it’s the worry that he won’t love it and appreciate all the work and love that went into making it.

“Third — Sometimes a game developer wants a few friends to enjoy the game. Art for art’s sake and art for friends. Others want the player to buy $ games or game items so they can make a living. Both of these motivations are noble.

“Fourth — What I’m trying to say, and I can’t say clearly, is that there are better ways for game developers to read what players think about their games early on. To learn from their feedback. And if the developer wants to adjust the game based on that feedback. It’s listening and acting. the choice is to do or just listen, again both are very valid options.

“If I was smarter in my choice of words, I’d just say this… we’re trying to give developers the tools so they can better understand what their players are thinking, and it’s up to them to act or not. this review.

“Anyway, that’s it. So many words. And I wish I hadn’t said a sentence.”

Riccitiello received a lot of negative feedback regarding his comments, including Last Night developer Tim Sore he tweeted that he was “destroying the Union we all love”.

Check for more information on the games that earn you money and microtransactions we take a look at how loot box and microtransaction addiction is ruining lives and Valve’s thoughts on microtransactions and their place in the industry.

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Adam Bankhurst is a news writer for IGN. You can follow him on Twitter @AdamBankhurst and continues Twitch.

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