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The Athletic has live coverage. Chiefs vs Dolphins in the AFC wild card Match

NFL fans trying to watch this weekend’s wild-card matchup between the Kansas City Chiefs and Miami Dolphins will hit a pay wall. While local NBC stations in Kansas City and Miami will carry the game, viewers outside the area will be required to pay a subscription fee to catch Patrick Mahomes and Travis Kelce vs. Tua Tagovailoa and Tyreek Hill on NBC’s streaming service Peacock or the NFL+ app.

The game – Saturday afternoon at ET

Fans, researchers and even Chiefs defensive end Charles Omenihu There have been critics of the move, but if enough viewers come in, it may not be the last time the NFL and NBC turn to a subscription strategy.

So what is a peacock and how can you catch the action? Here’s what you need to know.

What is a peacock?

Peacock is NBC’s video streaming service delivered to viewers over the Internet rather than broadcast, cable or satellite. In the year The service, which launched in 2020, will include live sports, a cable channel from the previously shuttered NBC Sports Network, as well as movies and TV series.

Peacock offers a “Premium” subscription that includes live sports for $5.99 a month and an ad-free “Premium Plus” tier for $11.99 a month.

in various web browsers as well as on Amazon Fire TV, Android TV, Apple TV, Roku, Vizio, Cox, Spectrum, Xfinity, PlayStation and Xbox Among other platforms and devices.

What sports does Peacock broadcast?

In addition to NFL games, Peacock’s sports inventory includes Premier League, Olympics, WWE, Big Ten football/men’s and women’s basketball, golf and motorsports, among others.

NBCSN’s NBC Sports Gold Premier League Pass content has moved to the platform and includes skating, rugby and cycling.

How many people signed up for Peacock?

Peacock has 30 million subscribers, a 75 percent increase in subscribers from last year at Comcast.

What is Peacock doing in the NFL wild card game?

Although Saturday’s game is the first sign of the NFL Game competition The game is going to be a standalone release, not the first time the league has tried something like this. Peacock exclusively broadcast the Buffalo Bills–Los Angeles Chargers regular season game on December 23rd. The game averaged 7.3 million viewers, compared to an average of 8.4 million viewers in the 10:45-11 pm ET window during the league’s first commercial. Free fourth quarter.

Per The athleticsRichard Detsch, Amazon Prime’s broadcast of “Thursday Night Football” averaged 11.86 million viewers last year, up 24 percent from 2021 (9.58 million). According to Deisch, “Media managers still have faith that sports will drive long-term subscriber growth.

As first reported and confirmed by The Wall Street Journal in May, Peacock paid the NFL an estimated $110 million to broadcast Saturday’s game. The athletics.

Why is the main game on the peacock?

It’s probably no coincidence that the Chiefs — one of the league’s most popular teams, thanks to Taylor Swift fans — appear in this prime-time window. Peacock is counting on viewers outside of Kansas City and Miami to watch their wallets.

Per Deitsch, last year’s six wild card games on Fox, NBC, CBS and ABC/ESPN/ESPN2 averaged 28.8 million viewers. He wrote: “The Dolphins-Chief game at the Peacock is unlikely to draw that kind of number, but if they hit the 20 million mark, I think Peacock officials and the NFL will consider it a big win.”

“Sports is a big part of our overall strategy at Peacock, and sports can’t be replaced,” said NBC Sports President Rick Cordella, who oversees sports on the Peacock, about the strategy.

“We know people are coming for the game and are willing to pay the subscription price for the game,” he continued. “Sports brings people into the Peacock door and then exposes them to the other great content we have to offer. It’s a continuation of that plan that we’ve had for three years. We’re incredibly excited about what the viewership can be and what we can do.”

How to register for Peacock

Fans can register for Peacock online or by downloading the Peacock app on their supported device. Students a Discount At Peacock Premium ($1.99 per month for 12 months).

What else to know

In addition to being broadcast on NBC stations in team cities, Saturday’s Chiefs-Dolphins game will also be available on mobile devices through NFL+.

Mike Tirico (play-by-play), Jason Garrett (analyst), Kaylee Hartung (reporter) and Terry McAuley (rules analyst) will call the game. It offers a trade-free fourth quarter.

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(Photo: Kirill Kudryavtsev / AFP via Getty Images)