What to expect from Samsung Unpacked 2024, including the launch of the Galaxy S24 smartphone

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CES 2024 is in the books, and that means the tech world can kick back and start over— oh wait, there’s the Samsung Unpacked little matter on the horizon. Samsung is holding its first event of the year a little earlier than usual. It will start on January 17 at 13:00. However, without making a big shock, Samsung will introduce the Galaxy S24 smartphones.

Samsung Galaxy S24 series

As always, rumors have been swirling for weeks about Samsung’s Galaxy S24 smartphones. We have a good idea of ​​what Samsung has in store for the Galaxy S24, S24+, and S24 Ultra, thanks to leaker Evan Blass, who claims to have obtained spec sheets for all three devices. As in previous years, Samsung now has a “backup” page also on its site for those who want to be the first to buy the latest smartphones.

It’s likely to be another year of recurring changes on the hardware front. Most components will likely have specific defects, and the S24 devices will likely offer faster and more efficient performance than their predecessors. With the exception of the Galaxy S24 Ultra, which will be equipped with a flat screen and titanium, if you tend to upgrade to the latest phone every year or two, you shouldn’t expect to end up with a very different-looking phone. frame.

The most important equipment upgrade is undoubtedly in the engine room. Samsung is expected to use a Qualcomm Snapdragon 8 Gen 3 chipset. This is significant given Qualcomm’s efforts to support on-device AI operations with its CPUs and Samsung’s recent work in generative AI.

To that end, the biggest change to the Galaxy lineup this year will come in the form of artificial intelligence features. Samsung recently introduced its own generative AI models that can handle tasks like translations, summarizing documents, composing emails, assisting with coding, and yes, editing images based on text prompts.

Samsung’s Gaussian generative artificial intelligence technology is likely to make its public debut on the Galaxy S24 smartphones, which will likely be labeled as Galaxy AI. The company is hinting at some artificial intelligence updates, such as this offering of a feature called Zoom with Galaxy AI.

Everything else: Generative AI, fitness trackers and laptops

The new smartphones will undoubtedly be the star of the show, and Samsung will probably spend a fair amount of time reviewing generative AI features. This may not leave much bandwidth for other ads. According to some rumors, we have a chance to see the Galaxy Fit 3 fitness tracker. The event may also mark the release of One UI 6.1 for Galaxy devices.

Besides, it was offers Samsung will showcase several Galaxy Book Pro laptops, while the company is likely to introduce new tablets, smartwatches, and headphones. We’ll soon find out what the company has planned for its first mass-market devices in 2024.

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