Why didn’t he do it? NFL Do you get a bite on Apple?

The NFL looks poised to snag another mega-media deal this week as the league moves closer to selling Sunday Ticket rights to Google’s YouTube and YouTube TV, moving a bundle of out-of-market games into the streaming universe.

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The NFL is close to a deal with YouTube for Sunday ticket rights

But for a while, it’s Apple that’s taking the popular Sunday ticket completely into the digital universe (the incumbent DirecTV has let its satellite dishes out in untenable areas). NFL is excited to do business with the most important Globe company and has spent most of the last year. Trying to do this. And the deal seems like a natural fit for Apple, which is trying to grow Apple TV Plus.

The NFL secured sponsorship of the Super Bowl halftime show from Apple earlier this year, but media talks fizzled several weeks ago. why?

There are some obvious answers. Apple reportedly wanted to pay less than the NFL wanted so it could offer its product at a lower price than DirecTV’s current offering, but the NFL’s deals with Fox and CBS wouldn’t allow it (lower Sunday ticket prices could drive viewers away from Sunday afternoon network windows). DirecTV’s Sunday Ticket offer starts at around $300 for a season.


Seahawks receiver DK Metcalf at an event on NFL Sunday Ticket 2020. This will be the last season of the package on DirecTV, which has been carried since 1994. (Peter Barreras / Associated Press)

Also, Google’s media strategy is stronger than Apple’s, with YouTube TV a growing digital multi-channel platform and YouTube itself. With 2.5 billion monthly users.

“Other technology companies are very advanced in where they are with their business model for media, for distribution,” said a person close to the NFL. “Apple is very far behind in media with music, but other companies, you know, Amazon is very much. Google and YouTube are still very much. Apple is really behind.

Apple and the NFL They couldn’t agree on whether the company should be given the right to distribute Sunday tickets on platforms it doesn’t already have. Apple is investing heavily. Virtual reality and real realityNew platforms where sports are not yet widely seen. As a result, Apple sought what are known as known and unknown rights, said individuals familiar with the NFL and Apple. In other words, there is no known virtual reality market for Sunday Ticket, but there might be one day.

Imagine a virtual reality device that offers fans a Sunday Ticket experience, says Tom Richardson, senior vice president of Mercury Intermedia and assistant professor in Columbia University’s sports management program. Such a platform may seem far off, but Richardson says it could come within the next 24 months.

“It’s a well-known fact that Apple is big on AR and VR,” Richardson said. “And it’s been widely reported for the past two years, ’23 could be a new year. So I guess, when they’re looking at multi-year deals… they’re looking at what’s going to be a very different technology environment, at this point in the consumer electronics environment by the end of the decade, there’s no doubt that some developments are very likely. Major advances in immersive media experiences.

Richardson played for the NFL in the 1990s and NHLCompanies are reminded of similar situations in the new digital world when they ask whether negotiating media rights is a good idea to appear on “everything.” And just like now, the answer was no.

“The league doesn’t like compromise, and Apple as a two-and-a-half-trillion-dollar company, whatever it is now, they have their own business.

Apple’s deal with Major League Soccer is believed to include open language in their agreement to stream all games. MLS He did not respond for comment.

Why didn’t the NFL agree to the “undisclosed” language in the contract? For one, he had never done business this way, especially given away more than a few rights. But AR and VR may also see future platforms as new media categories worthy of separate deals.

It is not known where the pending Google deal will land on this issue, but since there was such a ban between the NFL and Apple, it is difficult to see the league giving up. Google has its own AR and VR efforts.

Apple too He asked about broad rights instead of available.

Former Fox Sports executive Patrick Krauss said Apple and the N.L.L. He said they didn’t land on the same page. “So[Apple]kept learning things, like, ‘Well, we want to do a five-year period.’ ‘No, you have to do a 10-year term.’ We want international rights. ‘No, you can’t get those.’ ‘We need some exclusivity.’ ‘no.'”

Sunday ticket prices have come down for fans over the years, as more games that were previously broadcast only domestically – and outside of their home-team market – make it worthwhile for the fan.

“When the Sunday Ticket came out[in1994]there were important games that you had to miss every week,” Cracks said. “Well, now you know, we’ve got three to four national windows during the year. You have games on Saturday, you have games on Christmas. I mean, there’s all these games all over the place and you’ve got a flexible schedule that makes sure the biggest and best games get done, you know, definitely Sunday Night Football, we’re going to start getting Monday Night Football next year.

When DirecTV launched Sunday Ticket almost 30 years ago, there was no Thursday Night Football game away from Sunday afternoon’s game day, or NFL Network with a handful of game specials. Those TNF games are now streamed by Amazon, which has made a late push for Sunday Ticket.

The NFL was seeking more than the average annual payment of $1.5 billion it receives from DirecTV, a figure many experts believe the satellite carrier lost money on the low figure. But a report in the Sports Business Journal on Wednesday that the NFL received $2.5 billion (if that includes markets for bars and restaurants could be cut from the deal) is unclear.

It wouldn’t be the first time he’s surprised NFL pundits. The league was making around $650 million a year when it bought the TNF package, and current Fox and other traditional players weren’t bidding. Amazon grossed $1.1 billion a year, proving the power of NFL content.

One thing is clear: Apple will do well unless it creates the home computer market and then the smartphone business, and finds other ways to promote Apple TV Plus without the flashy NFL appeal.

“Apple is Apple,” said Richardson, who wrote for Apple Magazine in the 1980s. And they always seem to know.

(Top photo: Scott Olson/Getty Images)



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