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Summary

  • YouTube is exploring new Premium plans to let you share the benefits with your friends.
  • The company acknowledges issues with Premium controls and is working to speed up access to them.
  • It is also working on improving the download experience and fixing memory issues.



Google just added new features for YouTube Premium subscribers to jump to more interesting parts of a video, watch Short Movies in a picture-in-picture (PiP) window, and more. introduced several enabling functions. But that’s not all the improvements the company is announcing today. He is working on many more changes and updates to the platform, some of which have been detailed by a member of the YouTube team on the community forum. Among other things, YouTube is considering introducing new Premium plans that better suit your needs.

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in the article about YouTube community forums (via The Verge), Team YouTube’s Hazel says the company wants to introduce additional paid tiers and is “exploring ways to share your benefits with your friends in the future.” YouTube currently offers three monthly paid plans: a Premium subscription that costs $13.99 and a family plan that lets you add up to five family members for $22.99. The third is the student plan which costs $7.99 per month.

While YouTube intends to expand its existing membership plans to more regions, it hasn’t given any indication of what tiers it plans to introduce. The video sharing platform may launch a cheaper, ad-free paid tier without the other Premium benefits. Or consider offering a membership plan similar to Spotify Duo, where you can share a subscription with a loved one.

With YouTube Premium rising in price over the past year and the company resorting to gimmicky ways to get cheaper subscriptions, a more affordable tier with fewer features could appeal to a wider audience.



Working to speed up access to YouTube Premium controls

Youtube Premium

Additionally, YouTube acknowledges issues with queues being lost and difficulty accessing Premium controls. It is working on solving these problems. The company will also ensure that the continue watching feature only applies to videos you’ve already watched, not in your playback queue.

Finally, YouTube mentions that it wants to improve the download experience in its app and solve all the memory issues that many users are facing. However, this is an “evergreen workflow” for the team and more work is always needed on this front.