Dan Allen Gaming is pictured sitting in front of several Assassin's Creed heroes.

Image: Ubisoft / Dan Allen Gaming / Kotaku

It turns out that a Twitter account called TheRealInsider, the latest in a string of leakers posing as gaming industry insiders, was actually run by YouTuber Dan Allen Gaming. The score convinced many in the scene that it was the real deal after the exact tease new Assassin’s Creed games would be It appeared at Ubisoft’s 2022 gaming expo. But now it appears Allen was just leaking embargoed, privileged information he received as an influencer. “I apologize to everyone for my actions,” he wrote on Twitter before deleting both accounts.

Allen has 189,000 subscribers on his YouTube channel, where he covers guides, interviews with voice actors, and everything in between. Multiverse for Elden Ring. No one suspected that he was secretly leaking embargoed industry marketing materials until he accidentally responded to someone who asked TheRealInsider on Twitter as his main Dan Allen Gaming account. After that, Bloomberg‘s Jason Schreier examined past tweets from both accounts and found a lot of overlap.

“If this is legit – and looking at both accounts, they’re tweeting about the same games at the same time – that would explain how this ‘real insider’ knew. AC codenames,” Schreier wrote in a Discord comment. “He broke the embargo himself.”

But people did not have to speculate for long. Allen admitted it shortly afterwards and wrote an apology. “I apologize to everyone for my actions,” it read. “I am ashamed of myself and disappointed. I’m going to take some time to think about my bad decisions that won’t happen again. To everyone who has supported me over the years, I truly am [sic] I’m sorry I let you down.”

There’s a difference between when a journalist uncovers information they consider to be of public interest and presents it to the world, and when a person agrees to an embargo or an NDA, and a company shares information under the assumption that the details won’t be disclosed until a specified date and time.

TheRealInsider’s biggest claim to fame It was a Ubisoft leakTeases a Japanese open world RPG called Project Red and several others Assassin’s Creed Games four days before the official showcase and before being announced by them TryHardGuides and later that day Bloomberg. According to Axios’ Stephen Totilo notes, On the same day, Ubisoft informed the press about the showcase (my box did not participate). But more often than not, he teased things to come as hands-on previews, as in the account The work of Square Enix he prophesied. This record recently became one of TheRealInsider’s fixtures Game Leaks and Rumors subreddita popular watering hole for enthusiasts to speculate about upcoming releases based on industry reports and more random tweets.

Allen’s visit comes in a massive week Grand Theft Auto VI leaks and a Nintendo Direct where many rumored games never materialize again. This prompted renewed debate about the value and ethics of leaking game industry secrets. Fallout it will depend on whether a studio mistreats its employees. Many people suffer from rumor mongering, and developers and marketing professionals don’t like seeing their work discussed online, especially when it revolves around incomplete information or inaccurate information. Does this mean it will end soon? Consider me suspicious.

Read more: Rockstar replied ‘illegal’ GTA 6 Leaks As Mixed Results Continue

Coincidentally, the first outlet to break the news about TheRealInsider was industry insider Tom Henderson’s new publication, what else, Insider Gaming. While there are some is critical of his name, the site even called out on the page for encouraging sources to “be insiders” by reaching out, and the site went down shortly after it was launched yesterday after multiple people attempted to visit it. He answered an outdoor fan“Criticism be damned, see you inside.”

Update: 9/20/22 10:00 PM ET: Allen hasn’t returned to Twitter, but he did post a message A five-minute apology video on YouTube. In it, he apologizes profusely to his fans, colleagues, and others, explaining that some of the alleged leaks are nothing more than educated guesses or completely fabricated.

“I mentioned Silent Hill and Metal Gear Solid Remake and I can say there was no NDA because it’s all bullshit, it’s all lies,” Allen says. He also mentions that he was joking God of War Ragnarok before the latest Sony State of Play, later proved to be accuratepurely based on Kratos voice actor Christopher Judge retweeting the stream link before the showcase.

“I’ve lost industry friends, I’ve lost relationships—personal, business, opportunities—you know, five seconds of fame, and I take full responsibility,” Allen says. “All the hate I got on Twitter, all of it, I just had to delete it because I’ve never experienced that barrage of hate before — and it’s totally justified — but I just had to get away from it. because I just, you know, it’s not very good mentally to see all those things about you put out there, and I’ve never experienced that before.”

Update: 9/21/22 3:03 PM ET: Spokesman for Ubisoft declined to comment specifically on its relationship with Allen, but issued the following statement more generally:

We regularly provide access and information to our games under NDA to trusted partners. When that trust is broken or information is leaked by an individual, it not only hurts and demoralizes our teams, but also robs our players of an exciting moment of revelation and experience. While we are not talking about an individual case, we take these matters seriously and will manage them accordingly.

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